My stance on [some] Sponsored Content

"HammerheadFistpunch" (hammerheadfistpunch) 12/10/2015 at 18:23 • Filed to: None

3

32

Recently I watched !!!error: Indecipherable SUB-paragraph formatting!!! of !!!error: Indecipherable SUB-paragraph formatting!!! on youtube that were, some say, basically just long car ads. I mean, read through the comments if you don’t believe me...actually don’t read through the comments. While I can’t say with certainly what their affiliation with the manufactures was a good bet says that there were concessions made for marketing purposes in order to secure vehicles like this for trips like this. And you know what?

Frankly I think we need more high quality content AND we need to help manufactures and marketers branch out to new and more honest marketing avenues. Not to say that all !!!error: Indecipherable SUB-paragraph formatting!!! !!!error: Indecipherable SUB-paragraph formatting!!! is !!!error: Indecipherable SUB-paragraph formatting!!! , but I do think that manufactures reaching out to good shows and helping them show off their products in more realistic and believable way is good for the future of marketing and good for the future of content...so long as the shows retain the lions share of the creative control.

The truth is that I can’t stand being sold to, like I’m sure many of you feel, but I don’t mind a company sponsoring a more transparent and realistic, if slightly insular, experience. IF you dance the dance right, then yes I still know Im being sold to, but I don’t feel like I’m being patronized or insulted in my intelligence, and when you let your product fail or suffer I trust you more. Look, I KNOW that you always want to make your products look like they have no faults but I think that’s the part of advertising I hate the most...because we KNOW they do. Can’t you just level with me here a little?

Thoughts?

For Sweden > HammerheadFistpunch 12/10/2015 at 18:28

16

I support sponsored content on Oppo if it means we get paid.

Luc - The Acadian Oppo > HammerheadFistpunch 12/10/2015 at 18:32

0

Motor trend I find is especially bad for this.

I love EPIC Drives I really do but probably 3 out of the last 5 vids were Toyotas (can’t prove that since the latest vids are no longer on youtube for some reason). Plus dirt everyday just took the TRD Pro across Country.

Don’t get me wrong I love Toyotas and Dodges but when you go from taking a Ferrari FF across hawaii, Audi S8 across the mountains, a Fold Falcon ute across Australia,or a Bentley Continental to Area 51 to a Toyota FJ cruiser in the desert, a Tacoma in the desert,and a 4 runner across Alaska.

You can’t help but think that it is painfully obvious that toyota is sponsoring this stuff.

The World of Vee > HammerheadFistpunch 12/10/2015 at 18:32

0

will oppo post for money

MonkeePuzzle > HammerheadFistpunch 12/10/2015 at 18:33

1

I make a bajillion dollars an hour on sponsored content, working from home.

I'm cool with sponsored when its clear. I hate when its sneaky, or sloppy product.placement nonsense. But cool car builds and epic roadtrips take money, who cares if they only use a certain company's brake or oil or roadtrip to their headquarters.

HammerheadFistpunch > Luc - The Acadian Oppo 12/10/2015 at 18:35

0

One of the videos on my list was EPIC drives and the other is Dirt everyday...so I know that feel. BUT is it so bad? I mean it can’t become the Toyota show but at least its good and interesting content and not just repeating the same old marketing garbage you hear over and over.

FYI the reason Motor Trend’s videos are missing is because they are going to subscription service.

HammerheadFistpunch > MonkeePuzzle 12/10/2015 at 18:36

2

Yup. Throwing a bone to the hand that feeds is alright with me...just don’t try and pull one over on me.

SVTyler > HammerheadFistpunch 12/10/2015 at 18:40

1

In the era of torrenting and AdBlock I don’t really think it matters what we all think because either way sponsored content’s going to become more and more of a reality as advertising revenue keeps decreasing. I can’t stand blatantly apparent sponsored content and would prefer to pay a subscription fee instead of watching a thinly-disguised commercial, but as long as the creators of the content have the final say and a realistic view of the products I don’t really see a problem.

RallyWrench > HammerheadFistpunch 12/10/2015 at 18:42

0

I wonder what the sponsors have to say about stance content.

HammerheadFistpunch > SVTyler 12/10/2015 at 18:46

0

Thats the jist of it.

HammerheadFistpunch > RallyWrench 12/10/2015 at 18:47

0

trick question: no one sponsors stance.

EL_ULY > HammerheadFistpunch 12/10/2015 at 18:49

2

10 unbelievable cheerleader photos!

Top 10 most expensive cars

10 Celebrities before and after drugs and shit

Top 10 sexiest Facebook selfies or some fucking stupid shit

10 ex child Disney stars that did a bunch of coke and plastic surgery

The 10 best songs ever in fucking forever god fucking damn it!

All posts have girls at the gym in leggings as the thumbnails

HammerheadFistpunch > EL_ULY 12/10/2015 at 18:50

3

This man has figure out how to make money on the internet and now Buzzfeed hates him.

EL_ULY > HammerheadFistpunch 12/10/2015 at 18:51

0

lol :]

Luc - The Acadian Oppo > HammerheadFistpunch 12/10/2015 at 18:53

1

I agree the content is still WELL worth it. It doesn’t really bother me per say since everytime I watch I’m ready to go buy whatever they are driving. But it so obvious that it’s almost laughable.

On that note. The can stick their subscription where the sun don’t shine. I can wait the 30 days to watch it for free.

deekster_caddy > HammerheadFistpunch 12/10/2015 at 18:55

0

I use adblock but disable it for jalopnik.com and kinja.com because I don’t mind that they have to get paid. I’m not a big fan of sponsored content on things that I pay for. For example, I (used to) pay for cable TV, but they show me ads. Why am I paying for this again?

I guess that’s a bit off topic though... to bring it back in, I definitely do not like the ‘product placement’ when it’s obvious. Unless it’s too obvious...

Rusty Vandura - www.tinyurl.com/keepoppo > HammerheadFistpunch 12/10/2015 at 18:56

0

HammerheadFistpunch > Luc - The Acadian Oppo 12/10/2015 at 18:57

1

It needs to be at least partially obvious...I think Fred pulls it of really well as its clear he’s being partially monkeyed with. As for subs? yeah I don’t like em, I would rather them deliver the good free and ask for donated support, I support a few shows that way and I think its an okay business model.

HammerheadFistpunch > deekster_caddy 12/10/2015 at 19:00

0

Its a fine line, I think the brave new world of advertising isn’t going to be subtle...its going to be honest. They are going to have to put their product on the line and hope for the best...or at least show me that its not infalable. Off topic? Superman sucks for this reason. Oh your product is perfect in everyway? yawn. (imo. I don’t want to start a superman “thing” here”)

HammerheadFistpunch > Rusty Vandura - www.tinyurl.com/keepoppo 12/10/2015 at 19:00

0

yup

HammerheadFistpunch > HammerheadFistpunch 12/10/2015 at 19:04

0

There is an Easter egg in this post no one has caught onto yet...

Its not that big a deal...just curious to see who will notice.

RallyWrench > EL_ULY 12/10/2015 at 19:06

0

I’d click on all of those if they were worded just like that.

PS9 > HammerheadFistpunch 12/10/2015 at 21:18

0

Now that you have revealed your stance on sponsored content, is it true that you have sponsored stance content?

EL_ULY > RallyWrench 12/10/2015 at 21:52

0

The honestly makes them more click baity

vicariousILive > HammerheadFistpunch 12/10/2015 at 21:58

2

“I can’t talk about this anymore, it’s giving me a headache...”

Caleb "If a rally car can do it, so can my Malibu" M. S. > HammerheadFistpunch 12/10/2015 at 22:53

0

First thing I thought of. On a slightly related note, this season of South Park has been excellent thus far.

BoxerFanatic, troublesome iconoclast. > HammerheadFistpunch 12/11/2015 at 00:39

0

Except that money is a transitive medium that symbolizes someone’s time, talent, and effort as a an arbitrarily agreed upon value.

It is the foundation of interaction between people who aren’t directly related to each other, and the basis of the study of economics.

It is just that some people screw it up and try to cheat at it.

Chariotoflove > For Sweden 12/12/2015 at 11:00

0

In beer and Cheetos?

swaptastic > HammerheadFistpunch 12/12/2015 at 13:53

0

I understand your point but I believe it is tough for a website or show to keep their journalistic integrity on products they review when they start accepting direct advertising from the product’s manufacturer. It much easier if the website or show is there just to be entertaining or update you on new products. But if the website or show does reviews, I believe the integrity of their reviews will eventually be compromised by one of their advertisers. Even if the publication swears up and down they will maintain integrity even at the cost of losing the advertising, these websites and shows are owned by large companies that need to keep making more and more profit. Very few websites and shows have a journalist at the very top.

davesaddiction @ opposite-lock.com > For Sweden 12/12/2015 at 14:04

0

.01 cent per unique divided by X hundred authors = $0.07 annual royalty check

HammerheadFistpunch > swaptastic 12/12/2015 at 14:14

0

Correct, I was thinking mostly of entertainment shows

For Sweden > davesaddiction @ opposite-lock.com 12/12/2015 at 14:49

2

Implying mods will share with authors

swaptastic > HammerheadFistpunch 12/12/2015 at 16:12

0

But Motor Trend does a lot of reviews. If they are taking money on those videos doesn’t it call in to question their objectivity on reviews? (edit for grammer)